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Please use this identifier to cite or link to this item: http://hdl.handle.net/1901/214

Title: A Critique of the Student as Customer Metaphor in Higher Education and Academic Libraries
Authors: Niamh A. McGuigan
Keyword: Total quality management
Keyword: College and university libraries -- Evaluation
Keyword: Library science literature -- Evaluation
Keyword: Public relations of libraries -- College and university libraries
Keyword: Terminology -- Evaluation
Keyword: This paper describes a critique of the trend in higher education and academic libraries to refer to students and library patrons as customers. A survey of education and library literature was conducted to trace the development of this metaphor, particularly in relation to the use of Total Quality Management in higher education. Issues examined in this paper include the role of metaphors, the applicability of business terminology and concepts to education and libraries, the effects of commodification of information and education, and the influence the student/patron as customer metaphor has on information literacy instruction. This paper concludes that usage of the student/patron as customer metaphor indicates an inability to comprehend the role of the student or library patron, and that, by continuing to refer to college students and library patrons as customers, we contribute to the sense that education, research, and access to library services are irrelevant in today’s world.
Issue Date: 15-Jul-2005
Publisher: School of Information and Library Science
Abstract: This paper describes a critique of the trend in higher education and academic libraries to refer to students and library patrons as customers. A survey of education and library literature was conducted to trace the development of this metaphor, particularly in relation to the use of Total Quality Management in higher education. Issues examined in this paper include the role of metaphors, the applicability of business terminology and concepts to education and libraries, the effects of commodification of information and education, and the influence the student/patron as customer metaphor has on information literacy instruction. This paper concludes that usage of the student/patron as customer metaphor indicates an inability to comprehend the role of the student or library patron, and that, by continuing to refer to college students and library patrons as customers, we contribute to the sense that education, research, and access to library services are irrelevant in today’s world.
URI: http://hdl.handle.net/1901/214
Appears in Collections:SILS Master's Papers

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