SILS Electronic Theses and Dissertations

Please use this identifier to cite or link to this item: http://hdl.handle.net/1901/149

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DC Field	Value	Language
contributor.advisor	Deborah Barreau	en
creator	Meg McGinn	en
date.accessioned	2005-04-14T15:40:56Z	-
date.available	2005-04-13	en
date.issued	2005-04-14T15:40:56Z	-
date.submitted	April 2005	en
identifier.uri	http://hdl.handle.net/1901/149	-
description.abstract	An increasing number of public libraries pursue external funding to supplement operating income received from state and municipal funds. To compete with other social causes and to make fundraising efforts worthwhile, public libraries must be strategic. This study examines the efforts of the Queens Borough Public Library to seek out grants from external funding sources. A content analysis of major New York newspapers examined the publicity surrounding library programs and services to determine if increased media attention attracted new contributions. While the marketing efforts of the library appear to be successful, the library must employ a greater strategy to signal future donors.	en
format	application/pdf	en
format.extent	256929 bytes	-
format.mimetype	application/pdf	-
language.iso	en_US	en
publisher	School of Information and Library Science	en
rights	Attribution-NonCommercial 1.0	en
subject	Public Libraries Public Libraries---Finance Public Libraries---Publicity Queens Borough Public Library	en
title	Applying Strategy to External Funding: A Case Study of the Queens Borough Public Library	en
type	Electronic Theses and Dissertations	en
degree.discipline	Library Science	en
degree.grantor	University of North Carolina at Chapel Hill	en
degree.level	Master	en
degree.name	Master of Science	en
Appears in Collections:	SILS Master's Papers

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