Please use this identifier to cite or link to this item: http://hdl.handle.net/1901/149
| Title: | Applying Strategy to External Funding: A Case Study of the Queens Borough Public Library |
| Authors: | Meg McGinn |
| Keyword: | Public Libraries |
| Keyword: | Public Libraries---Finance |
| Keyword: | Public Libraries---Publicity |
| Keyword: | Queens Borough Public Library |
| Issue Date: | 14-Apr-2005 |
| Publisher: | School of Information and Library Science |
| Abstract: | An increasing number of public libraries pursue external funding to supplement operating income received from state and municipal funds. To compete with other social causes and to make fundraising efforts worthwhile, public libraries must be strategic. This study examines the efforts of the Queens Borough Public Library to seek out grants from external funding sources. A content analysis of major New York newspapers examined the publicity surrounding library programs and services to determine if increased media attention attracted new contributions. While the marketing efforts of the library appear to be successful, the library must employ a greater strategy to signal future donors. |
| URI: | http://hdl.handle.net/1901/149 |
| Appears in Collections: | SILS Master's Papers |
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